Marketing

The TCNJ Marketing Program, with its emphasis on applications and significant feedback, has continuously sought to emphasize skill-building in the marketing courses. The importance of emphasis on these skills is indicated by a survey of nation-wide marketing faculty which indicated that communication and quantitative skills of marketing majors continue to be regarded as deficient. Other research indicated that business school graduates are deficient in organization and decision making skills.

Business students, including marketing students, often graduate with little understanding of how each component of business fits the overall functioning business firm. To address this problem, the department utilizes exercises such as case studies and simulations, beginning with the first introductory course, which require understanding of accounting, finance, management concepts, and economics to complete the exercise. These exercises provide the student with an appreciation for the need to improve their understanding of the key concepts in those disciplines in order to function as a marketing manager.

Typically, about 70 students graduate each year as Marketing Majors. We are continuously receiving feedback about their quality, compared to their peers in companies that have hired them. Former students have told us that their supervisors have told them that their performance is far superior to other employees on their level. These graduates have told us that their learning experiences at TCNJ in marketing courses have prepared them better than their colleagues to participate in decision-making sessions, to write plans, to prepare promotions, to sell, to organize efforts, and to lead. They cite the number of marketing plans that they wrote at TCNJ and the quality of the feedback that they received from their professors on those plans. They comment about the number of business simulations in their TCNJ marketing classes and note that only their colleagues with MBA's experienced simulations in their business education. They comment on how rigorous the expectations were for the strategic marketing plans that they prepared for their capstone marketing course and how learning how to adhere to the criteria for those plans prepared them for real world planning documents. They comment that the attention to quantitative analysis in the decision making portions of their marketing courses provided them with far superior analysis skills, compared to their colleagues. Many of these graduates have commented that courses in selling, group assignments, and class presentations have provided them with superior communication skills, team decision-making skills, organizational skills, and interpersonal skills.

Minors

• Minor in Marketing
• Minor in Professional Selling

Useful Links

• Careers In Marketing
• What Can I Do With a Major In.....Marketing (UNCW Cameron School of Business)
• Career Opportunities in Marketing/Sales (John Hopkins University)
• Career Opportunities in Public Relations (John Hopkins University)
• American Marketing Association (Organization)
• The Public Relations Society of America (Organization)

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