Marketing Minor

A Marketing Minor (BAMA) requires completion of 5 course units (Two ½ course units, and four full course units).

Required Course (1/2 Course Unit)

• MKT 201 Marketing Principles (½ course unit)

Course Option (Choose One, 1/2 Course Unit)

• FIN 201 Fundamental Financial Methods
• MGT 201 Managing in the 21st Century
• MIT 201 Information Systems Concepts

Course Option (Choose One, 1 Course Unit)

• ECO 101 Microeconomics
• PSY 101 General Psychology
• SOC 101 Introduction to Sociology

Course Options (Choose Three, 1 Course Unit)

• MKT 220 Analysis of Consumer Behavior
• MKT 310 Market Research
• MKT 335 New Product Management
• MKT 340 Marketing in the International Environment
• MKT 360 Supply Chain Management
• MKT 371 Professional Selling
• MKT 372 Advanced Professional Selling
• MKT 375 Sales Management
• MKT 380 Advertising

For the Program Planner for Marketing Minors, see Minors in Business Administration.

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