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Karen Becker-Olsen
Assistant Professor of Management, Marketing & Interdisciplinary Business
PhD from Lehigh University (1998) in Business and Economics with concentrations in Marketing, Economics and Statistics
Courses:
- Consumer Behavior
- Advertising Management
Teaching Philosophy:
I believe learning is a collaborative process which requires active participation. Thus my classes are centered around experiential activities, academic inquiry and discourse, and research collaborations.
Expertise and Research Interests:
- Branding
- Consumer Behavior
- Marketing Strategy
- Corporate Social Responsiblity
- NonProfit Marketing
- Sponsorship
- Congruency Theory
Previous Academic Positions:
- Lehigh Univeristy, Rauch School of Business
- New York Univeristy, Stern School of Business
- Ramapo College
- Cedar Crest College
Selected Industry Experience:
- Nokia, Corporate Social Responsibility Metrics consultant
- Time Warner Publications, TV Guide research consultant
- Barebo Inc. Aquaculture Division, Product Manager
- Binney & SMith, Crayola Prodcuts Division, New Product Analyst
Selected Publications:
“Fortifying or Diluting Equity via Association: the Case of Sponsorship.” Journal of Marketing (forthcoming10/06) (with Carolyn J. Simmons ).
“The Impact of Sponsor Fit on Brand Equity: The Case of Non-Profit Service Providers,” August, 9 (2006) (with Ronald Paul Hill) .
“The Impact of Perceived Corporate Social Responsibility on Consumer Behavior,” Journal of Business Research 59, 1 (2006) (with B. Andrew Cudmore and Ron P. Hill).
"And Now A Word From Our Sponsor: Assessing the Effectiveness of Sponsored Content Advertising," Journal of Advertising, Summer 32, 2 (2003).
“Questioning the Name Game: An Event Study Analysis on Corporate Naming Rights Programs,” International Journal of Sponsorship and Sports Marketing, Winter, (2003).
Curriculum Vita 
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