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Al Pelham
Associate Professor of Management, Marketing & Interdisciplinary Business
Professor Pelham received his B.B.A. and M.B.A from the University of Michigan and Ph.D. from Penn State University. After service as an Army officer, he began his marketing career in the Advertising Dept. of Procter and Gamble. He moved into product management at R.T. French and then Pet Inc., where he was promoted to Vice-President of Marketing for the Frozen Foods Division. He moved from that position to Stokely Van Camp, where he held the position of Corporate Vice-President of Planning and New Products, where he emphasized Gatorade new products.
Professor Pelham has presented 23 papers at national conferences and published 18 articles in publications such as The Journal of the Academy of Marketing Science, the Journal of Personal Selling and Sales Management, the Journal of Selling and Major Account Management, the Journal of Small Business Management, the Journal of Business Research, the International Business and Economics Research Journal, the Society for Advancement of Management Journal, the Journal of Marketing Theory and Practice, the Journal of Business and Industrial Marketing, the Marketing Science Institute Working Paper series, the Journal of East West Business, and the Journal of International Hospitality, Leisure and Tourism Management. He has received best article awards from the New Jersey Policy Research Organization Foundation/New Jersey Magazine, the Journal of Business and Industrial Marketing, and the Small Business and Entrepreneurship Track, Midwest Business Administration Association.
Courses:
- Professional Selling
- Principles of Marketing
- Marketing Management
- Sales Management
- Advanced Professional Selling
Areas of Specialization:
- Marketing Management
- Selling/Sales Management
- Strategic Management
- Retailing
Research:
The impact of consulting oriented sales management programs on selling firm performance.
