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Louis A. Tucci
Associate Professor of Management, Marketing & Interdisciplinary Business
Dr. Tucci has a Ph.D. from Temple University with a concentration in Marketing and a minor in Statistics. He has published in the Journal of Marketing Research, Journal of Consumer Marketing, Business Journal, Journal of Services Marketing, Journal of Food Products Marketing, Management International Review, The International Journal of Retail and Distribution Management and the Journal of Retailing and Consumer Services. His areas of research interest include services marketing, food products marketing, personal selling and marketing research.
Courses:
- MKT 201-Marketing Principles
- MKT 310-Marketing Research
- MKT 335-New Products Management
Areas of Specialization:
- Services Marketing
- Marketing Research
- Food Marketing
- Personal Selling
Research:
- A study of the attributes associated with perceiving a food product as nutritious
- A study of the determinants of effective price guarantees offered by retailers
- A study of the factors influencing salesperson effectiveness in industrial firms
Honors and Awards:
- Invited guest at the American Marketing Association Doctoral Consortium, 1986
- Product Marketing NJ Bright Idea for Business Award, 2002
Memberships in Academic and Professional Societies:
- American Marketing Association
- The Direct Marketing Association
Consulting Experience:
Consulting projects conducted for Weightman Advertising Inc. and the Campbell Soup Corporation - The projects ranged from forecasting future pet populations to the construction of an econometric model of a distribution channel.
