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Clarity |
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DO |
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Consider hierarchy in typography. Be consistent and clear. Strive for contrast to achieve
clarity between kinds and levels of information. |
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Type Styles |
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DO |
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Feel free to mix a serif and a sans serif when combining typefaces. In general,
it's best to use them at contrasting sizes. |
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DON'T |
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Combine too many fonts or fonts that look too similar. |
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The College of New Jersey has adopted a system of visual identity that includes a LOGO along with
style guidelines. |
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Type Weight |
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DO |
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Change the weight (light, bold, regular, italic) of the typeface to create emphasis.
Note: Italics appear smaller than the same point size in non-italic type. |
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The College of New Jersey has adopted a system of visual identity that includes a logo along with style guidelines. |
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DON'T |
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Change weights too often or without reason. |
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The College of New Jersey has adopted a system of visual identity that includes a
logo along with style guidelines. |
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Capitalization |
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DO |
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Use all capitals sparingly for emphasis. |
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The College of New Jersey has ADOPTED a system of visual identity that includes a logo along with style guidelines. |
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DON'T |
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Set lengthy text in all capitals because it will reduce readability. |
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THE COLLEGE OF NEW JERSEY HAS ADOPTED A SYSTEM OF VISUAL IDENTITY THAT INCLUDES A LOGO ALONG WITH STYLE GUIDELINES. |
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Type Size |
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DO |
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Know your audience. It may be necessary to use larger type in certain situations. |
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The College of New Jersey has adpoted a system of visual identity that includes a logo along with style guidelines. |
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DON'T |
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Set type too big. Large type with too little leading, or interline spacing, is harder to
read than smaller type with adequate space between lines. |
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The College of New Jersey has adpoted a system of visual identity that includes a logo along with style guidelines.
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Type Manipulation |
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DON'T |
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Use the type distortion features of your layout program. They electronically expand, slant, condense, or
otherwise distort the type, which detracts from the original design and creates unpleasant characteristics. |
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The College of New Jersey has adpoted a system of visual identity that includes a logo along with style guidelines.
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Questions? |
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DO |
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Refer questions to the Office of College and Community Relations, 609.771.2368, cfriedma@tcnj.edu. |
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