Management, Marketing & Interdisciplinary Business

The Department of Management, Marketing and Interdisciplinary Business offers a B.S. in Business Administration with specializations in:

• Management
• MarketingMarketing
• Interdisciplinary Business

Department Contact Information

Information for Faculty

Management

Management is about working with people for organizational performance.  The essence of the management specialization is to understand organizational dynamics and the foundations of decision-making and leadership.  The curriculum includes organization-wide topics such as organizational design, entrepreneurship, or corporate social responsibility; policy courses such as Strategic Human Resource Management or Compensation Management; and skill-building courses such as Negotiation, Leadership, Cross-Cultural Management, and Decision-Making.

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Marketing

Marketing is both an orientation that organizations may adopt with respect to how they conduct business and a functional area.  As an orientation, being marketing focused means that an organization recognizes it must consider the wants and needs of its customers to be successful.  As a functional area, marketing is responsible for generating the revenue that sustains the operation of the organization.  Marketing includes numerous activities aimed at creating satisfying exchange relationships between the organization and its customers.  These activities include the selection of appropriate customers, developing the product to satisfy customer needs, setting a price that will make the exchange profitable, developing ways of communicating with customers, and managing supply and distribution relationships.  Marketing professionals need to possess analytical skills and be creative thinkers.

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Interdisciplinary Business

The Interdisciplinary Business (IDB) specialization is designed for students seeking broad-based skills to succeed in the fast-changing world of business. This specialization allows students to take advanced courses in a variety of business disciplines, rather than concentrate in one particular area of business.  It permits flexibility in the business curriculum while presenting a strong foundation in the functional areas of business. All students specializing in Interdisciplinary Business work with advisors to develop a program of study that fits their specific academic and career interests.

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