Marketing Major

Typically about 70 students graduate each year as Marketing Majors. We are continuously receiving feedback about their quality, compared to their peers in companies that have hired them. Former students have told us that their supervisors have told them that their performance is far superior to other employees on their level. These graduates have told us that their learning experiences at TCNJ and in marketing courses have prepared them better than their colleagues to participate in decision-making sessions, write plans, to prepare promotions, to sell, to organize efforts, and to lead. They cite the number of marketing plans that they wrote at TCNJ and the quality of the feedback that they received from their professors on those plans. They comment about the number of business simulations in their TCNJ marketing classes and note that only their colleagues with MBA's experienced simulations in their business education. They comment on how rigorous the expectations were for the strategic marketing plans that they prepared for their capstone marketing course and how learning how to adhere to the criteria for those plans prepared them for real world planning documents. They comment that the attention to quantitative analysis in the decision making portions of their marketing courses provided them with far superior analysis skills, compared to their colleagues. Many of these graduates have commented that courses in selling, group assignments, class presentations have provided them with superior communication skills, team decision-making skills, organizational skills, and interpersonal skills.

Course Requirements

A minimum of 32 courses/128 credits is needed to graduate from TCNJ. To graduate, all students must have a 2.00 grade point average overall and within the major. All students must complete the Senior Exit Exam.

School of Business Core Requirements

• BUS 099 Business Freshman Seminar (0 Course Unit)
• ACC201 Financial Accounting and Reporting
• ACC202 Managerial Accounting
• BUS 200 Legal & Regulatory Environment
• ECO 231 Applied Business Statistics
• FIN 201 Fundamental Financial Methods (1/2 Course Unit)
• MGT 201 Managing in the 21st Century (1/2 Course Unit)
• MIT 201 Information Systems Concepts (1/2 Course Unit)
• MKT 201 Marketing Principles
• MGT 360 Operations Management
• MGT 499 Strategic Management

School of Business Breadth requirements

• Finance Course (Choose 1)
  • FIN 310
  • FIN 320
  • FIN 330
  • FIN 340
  • FIN 350
  • FIN 430
• Management Course (Choose 1)
  • MGT 301
  • MGT 320
  • MGT 350
• Management Information Technology Course (Choose 1)
  • MIT 310
  • MIT 320
• Marketing Course (Choose Any 1 300-Level Course)

Marketing Courses

• MKT 300: Marketing Information and Analysis
• Marketing Option Course (A choice of any 200, 300, 400 level Marketing course)
• Completion of a 400 level Marketing course (Integrated Marketing Communications or Retailing Management)
• MKT 440 (International Marketing Management) or MKT 450 (Marketing Management)

Other Requirements

• Completion of the College's Liberal Learning requirements
• All business students must satisfy the international business requirement. Marketing majors are encourages to satisfy this requirement with MKT 340 (Marketing in the International Environment).