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Requirements for the Minor in Marketing

 

The minor in marketing (BAMA) requires completion of 5 course units (two ½ course units, and four full course units).

Required Course (1/2 Course Unit)

  • MKT 201 Marketing Principles (½ course unit)

Course Option (Choose One, 1/2 Course Unit)

  • FIN 201 Fundamental Financial Methods
  • MGT 201 Managing in the 21st Century
  • MIT 201 Information Systems Concepts

Course Option (Choose One, 1 Course Unit)

  • ECO 101 Microeconomics
  • PSY 101 General Psychology
  • SOC 101 Introduction to Sociology

Course Options (Choose Three, 1 Course Unit)

  • MKT 220 Analysis of Consumer Behavior
  • MKT 310 Market Research
  • MKT 335 New Product Management
  • MKT 340 Marketing in the International Environment
  • MKT 360 Supply Chain Management
  • MKT 371 Professional Selling
  • MKT 372 Advanced Professional Selling
  • MKT 375 Sales Management
  • MKT 380 Advertising

 

 

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School of Business

Business Building, 114
The College of New Jersey
P.O. Box 7718
2000 Pennington Rd.
Ewing, NJ 08628

P) 609.771.3064
F) 609.637.5129
E) business@tcnj.edu

Dean

Dr. William W. Keep

Assistant Dean

Tammy Lynn Dieterich
E) dieteric@tcnj.edu

Coordinator of Student Services

Erica Kalinowski
E) ekalinow@tcnj.edu

Manager of Operations

Patty Karlowitsch
E) karlowit@tcnj.edu

Administrative Assistant
to the Dean

Rachel Pammer
E) pammer@tcnj.edu

Secretary for Accounting, Economics, Finance and International Business

Joyce Jammer
E) jjammer@tcnj.edu

Secretary for Management, Marketing and Interdisciplinary Business

Anne Marie Maratea
E) maratea@tcnj.edu

Faculty/Staff Directory