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Susanna Monseau
Assistant Professor of Management, Marketing & Interdisciplinary Business
Guildford Law School, Guildford, UK; University of Exeter, Exeter, UK, LLB
Courses:
Legal Environment of Business; International Law
Area of Specialization:
Legal issues relating to the globalization of the world economy and the use of technology, particularly questions of law and policy raised by recent developments in the world economy including the growth of the Internet.
Research Interests:
- Jurisdictional and Constitutional issues raised by the worldwide nature of the Internet.
- The regulatory framework surrounding e-commerce trade in alcoholic beverages.
- The concept of trademark dilution (recently introduced into US law, although longer standing in the UK) and a consideration of whether it adequately protects the marketing function of a brand.
- Regulatory Aspects of Importing and Selling a Foreign Beer in the United States (This is the teaching case presented in peer-reviewed proceedings under revision prior to submission to a journal.)
- Post-Mortem Rights of Publicity and Fame. In the US while trademarks are protected by federal law, the right of publicity is a state common law right and in some states it is protected after death and in some it is not. This has implications for merchandising and the industry that surrounds some famous names.
Publications
- “Multi-Layered Assignments for Teaching the Complexity of Law to Business Students,” International Journal of Case Method Research and Application (December 2005)
- “Too Old To Work? The UK Government’s Policy on the Aging Workforce and Proposals to Implement a Ban on Age Discrimination,” International Business Law Review, Vol. 5 (2005)
- “The Supreme Court Decides It’s Good to be Old in General Dynamics Land Systems, Inc. v. Cline,” Journal of Employment and Labor Law (Spring 2005) (forthcoming)
- “So Many Countries, So Many Laws”: Yahoo!, Legal Uncertainty and the Internet,” CIBER Case Collection, European Case Clearing House
- “Yahoo!, Hate Groups, Censorship and the Internet,” Case Research Journal 23 (Fall 2003)
- “Balancing Trademark Rights on the Internet: The Case of Domain Name Disputes,” Journal of Legal Studies in Business Vol. 7 (2000)
- “Using the Internet as a Teaching Opportunity,” Atlantic Law Journal Vol. 3 (Spring 2000)
