John C. Pollock

Professor

Office: Kendall 210
Tel. 609-771-2338
Fax. 609-637- 5187
Email: pollock@tcnj.edu
Web Site: http://www.tcnj.edu/~pollock

Degrees and Colleges/Universities:

• Ph.D., Stanford University (1974)
• Ph.D. candidate, Johns Hopkins School of Advanced International Studies (1966-67)
• MPA, Maxwell School of Citizenship and Public Affairs, Syracuse U. (1966)
• BA, Swarthmore College (1964)

Fields of Interest:

Health Communication, International Communication, Mass Communication, Content Analysis, Survey Research, Research Methods

Courses Offered:

• COM 390: Communication Research Methods
• COM 403: Health Communication Campaigns: A Social Marketing Approach
• COM 415: International Communication

Research Interests, Professional Activities and Awards

Dr. Pollock has taught at Rutgers University and the City University of New York (Queens College) and has conducted research in India and Latin America (Colombia), serving as director of the Latin American Institute at Rutgers. Dr. Pollock serves on four editorial boards -- The Atlantic Journal of Communication, Communication Studies, Communication Research Reports and Mass Communication & Society, has authored two books, (one titled Tilted Mirrors: Media Alignment with Political and Social Change; A Community Structure Approach, Hampton Press, 2007) and coauthored two other books. Dr. Pollock has published scholarly and professional articles in Journalism Quarterly, Journal of Health Communication, Communication Research Reports, Society, Newspaper Research Journal, Journal of International Communication, Mass Communication Review and Communication Yearbook IV, as well as The New York Times, The Nation, Industry Week and the Public Relations Journal. Former president of the national public opinion research subsidiary of a leading public relations firm, Dr. Pollock is the recipient of a Silver Anvil, the "Oscar" of the Public Relations Society of America. He has also appeared on the TODAY show and Nightline and has testified before congress on the results of his surveys. Former president of the New Jersey Communication Association, Dr. Pollock has received grants from the Social Science Research Council, National Cancer Institute and the United Nations Foundation for research on media coverage of critical issues. Past chair of The College of New Jersey Marketing Advisory Council and the Arts & Sciences Curriculum Committee, Dr. Pollock received the first award for "Mentoring Student Research" from The College of New Jersey in February, 2002. He also received the 2003 “Advisor of the Year” award from the National Communication Association for his work with the TCNJ Chapter of Lambda Pi Eta, the national communication student honor society.