Professional Service

    Editorial Board Member

• The Atlantic Journal of Communication, 2007 – present. 

    Reviewer

• The Atlantic Journal of Communication, 2007 – present. 

• Journal of Computer-Mediated Communication, 2006 – present. 

• Rocky Mountain Communication Review, 2003 – 2007.

• Graduate Students in Communications Paper Competition, Pennsylvania State University, 2005. 

    Positions

• Membership Chair, Communication Technology & Policy Division, Association for Education in Journalism and Mass Communication, 2003 - 2005.

• Delegate, Chinese Communication Association, World Journalism Education Congress Pre-Meeting, San Antonio, TX, August, 2005.

     Conference Moderator 

• Research paper session entitled “Chinese Communication Issues” at the 88^th annual convention of the Association for Education in Journalism and Mass Communication, San Antonio, TX, August, 2005. 

     Affiliations

• Member, International Communication Association (ICA)

• Member, Association for Education in Journalism and Mass Communication (AEJMC) 

• Member, New Jersey Communication Association (NJCA) 

• Member, Chinese Communication Association (CCA)

Yifeng Hu, Ph.D.

Assistant Professor

Department of Communication Studies
The College of New Jersey
2000 Pennington Rd.
Ewing, NJ 08628
Telephone: 609-771-2373
Fax: 609-637-5187
Email: hu@tcnj.edu

Teaching 

COM 103 Introduction to Communication Studies (Fall, 2007; Spring, 2008; Fall, 2008)

This course is an introduction to communication as a discipline of study. In particular, students will be introduced to various theories of communication. It is my hope that those who are interested in staying in the discipline will come away with a good idea of what communication scholars do, and perhaps get some ideas about courses and specialty areas students would like to pursue in their undergraduate (or graduate school) career. Others who are not sure about becoming a scholar in the field will learn more about the many areas of inquiry in the study of communication, an area in which all of us are practitioners.

COM 370 Future of Health Communication: New Media and Emerging Technologies (Spring, 2008)

This undergraduate seminar surveys the roles and effects of new media and emerging technologies in health communication in a variety of contexts. In addition, this course intends to forecast the future of new media in health communication. The primary goal of the seminar is to draw out theoretical and practical implications of new media in health communication through readings, discussions, case studies and empirical exploration. 

COM 390 Methods of Communication Research and Analysis (Fall, 2008)

This course introduces undergraduate students to concepts and methods of research in communication. Students will read communication research in academic journals, learn social scientific principles and procedures, perform basic statistical tests utilizing the SPSS statistical package, and design and conduct an original communication research project to professional levels of excellence. 

Education

Ph.D., Mass Communications, Pennsylvania State University, 2007.

M.Phil., Communication, Chinese University of Hong Kong, 2002.

B.A., Journalism, Renmin University of China, 2000.

Research 

    Research Interests

• Computer-Mediated Communication

• Health Communication

• Psychology of Technology

• Media Effects

    Selected Publications

1. Banjo, O., Hu, Y., & Sundar, S. S. (2008). Cell phone usage and social interaction with proximate others: Ringing in a theoretical model. The Open Communication Journal, 2, 127-135. Retrieved August 19, 2008 from: http://www.bentham.org/open/tocommj/openaccess2.htm

2. Sundar, S. S., Edwards, H. H., Hu, Y., & Stavrositu, C. (2007). Blogging for better health: Putting the “public” back in public health. In M. Tremayne (Ed.), Blogging, citizenship and the future of media (pp. 83-102). New York: Routledge.

3. Hu, Y., & Sundar, S. S. (2006). Computer-mediated communication (CMC). In J. J. Arnett (Ed.), Encyclopedia of children, adolescents, and the media (pp. 200-202). Thousand Oaks, CA: Sage.

4. Hu, Y., Wood, J. F., Smith, V., & Westbrook, N. (2004). Friendship through IM: Examining the relationship between instant messaging and intimacy. Journal of Computer-Mediated Communication, 10(1), Article 6. Retrieved July 26, 2008, from: http://jcmc.indiana.edu/vol10/issue1/hu.html

5. Hu, Y. (2004). Interpersonal communication in virtual reality: Romantic ICQ. [Chinese]. Taiwan: Communication & Management Research, 3(2), 31-66. Also retrieved July 26, 2008, from: http://mail.nhu.edu.tw/~media/_periodical/0302/030202.pdf

6. Hoag, A. M., Bhattacharya, S. S., Helsel, J., Hu, Y., Lee, S., Kim, J., et al. (2003). A review of literature on computer and pedagogy: Implications for communication education. Journalism & Mass Communication Educator, 57(4), 399-412.

7. Chyi, H. I., & Hu, Y. (2002). An economic analysis of the top websites in China, Taiwan and Hong Kong [Chinese]. Taiwan: Communication & Management Research, 2(1), 1-21. Also retrieved July 26, 2008, from: http://mail.nhu.edu.tw/~media/_periodical/0201/020101.pdf

8. Hu, Y. (2001). An economic analysis of Phoenix Satellite TV [Chinese]. Shanghai, China: The Journalist Monthly, 217, 60-62. Also retrieved July 26, 2008, from http://xwjz1.eastday.com/epublish/gb/paper159/3/class015900002/hwz323026.htm

9. Hu, Y. (2000). Precision journalism: A comparison of China Youth Daily vs. Beijing Youth Daily [Chinese]. Jinan, China: Youth Journalist, July, 22-23.

    Refereed Conference Presentations 

1. Hu, Y., & Sundar, S. S. (2008, May). Doctors vs. Laypersons on Blogs vs. Bulletin Boards vs. Websites vs. Homepages: Effects of Online Health Sources on Credibility and Behavioral Intentions. Paper presented at the 58^th annual convention of the International Communication Association, Montreal, Canada.

2. Sundar, S. S., Edwards, H. H., Hu, Y., & Stavrositu, C. (2006, August). Blogging for Better Health: Putting the “Public” Back in Public Health. Paper presented at the 89^th annual convention of the Association for Education in Journalism and Mass Communication, San Francisco, CA.

3. Banjo, O., Hu, Y., & Sundar, S. S. (2006, June). Cell Phone Usage and Social Interaction with Proximate Others: Ringing in a Theoretical Model. Paper presented at the 56^th annual conference of the International Communication Association, Dresden, Germany.

4. Hu, Y. (2004, February). Agenda Setting Online: An Empirical Study on the Effects of Online News Agenda Setting and Electronic Bulletin Boards. Paper presented at the midwinter conference of the Association for Education in Journalism and Mass Communication, New Brunswick, NJ.

5. Hu, Y., Smith, V., Westbrook, N., & Wood, J (2003, July). Liberating Friendships through IM? Examining the Relationship between Instant Messaging and Intimacy. Paper presented at the 86^th annual convention of the Association for Education in Journalism and Mass Communication, Kansas City, MO. (Top 2 Student Paper Award, Communication Technology & Policy Division)

6. Hu, Y. (2002, June). Interpersonal Communication in Virtual Reality: Romantic ICQ. Paper presented at the 2^nd Chinese Communication Conference, Shanghai, China. (Top 1 Student Paper Award)

7. Hu, Y., & Chyi, H. I. (2001, August). An Economic Analysis of Mainstream Websites in Mainland China, Taiwan, and Hong Kong. Paper presented at the Conference on Chinese Language Media and Culture: Global Communication Perspective, Lanzhou and Dunhuang, China.