MKTG 310: Marketing Research (Fall 2005)
Resources for secondary marketing data
Library resources online
Business publications
ABI / Inform Global:
Search Method — Advanced Search
Search for keywords and phrases, then use Subject terms from relevant results to refine search.
Sort results by type: newspapers, trade publications, etc.
If the full text of the article does not appear within ABI / Inform go to Search for Journals from the Library's website:
Business Source Premier and Regional Business News
Search Method — Advanced Search
Select Choose Databases to search across multiple databases
Search for keywords and phrases, then use Subject terms from relevant results to refine search.
Education publications
ERIC:
Use the Thesaurus to select all the terms related to your concept(s), and then combine the terms using the Search History .
If there is not a direct link from the ERIC citation to the full text of a journal article (Accession numbers beginning with EJ ), go to Search for Journals from the Library's website:
If there is not a direct link from the ERIC citation to the full text of a document other than a journal article (Accession numbers beginning with ED), then the library should have the document on microfiche. Ask a librarian for assistance in locating the document.
Multidisciplinary publications (including Business and Education)
Academic Search Premier (EBSCOhost):
Search Method — Advanced Search
Search for keywords and phrases, then use Subject terms from relevant results to refine search.
News General News — Major Papers / Magazines and Journals
News — Business News — Industry News / Business and Finance
News — University News — University Wire / Chronicle of Higher Education
Reference — Polls & Surveys
Search for keywords and phrases, then use terms from relevant results to refine search.
Science Direct (includes Social Sciences):
Search Method — Basic Search
Search for keywords and phrases (in Abstract, Title, Keywords, or Full Text), then refine search with terms from relevant results.
Company / Industry Information
Datamonitor Business Information Centre:
Library resources in print
Reference Books
Encyclopedia of Associations ; Location: Reference Collection; Call Number: HS17.G334
Subject-specific Books
Use Basic Search or Guided Search to search by keyword or phrase, then refine search using Subject Headings from relevant results.
TCNJ Data and Statistics
TCNJ Office of Institutional Research
Government Sources of Data and Statistics
U.S. Census Bureau (American Fact Finder):
Data Sets — SF 1 — Quick Tables — Geographic type [County] — State [NJ] — All counties
National Center for Education Statistics (NCES):
The Integrated Postsecondary Education Data System (IPEDS)
U.S. Department of Education, Office of Postsecondary Education (OPE):
American Council on Education Online Information Center:
Find more:
Trade Associations
Associations on the Net (Internet Public Library):
Education-related organizations and associations ( University of Chicago Library ):
Find more:
(Limit to relevant domain: .org for associations; .edu; .gov)
