Letter from the President
    Our Purpose
    Elements of the Logo
    Official Colors
    Color Usage
    Special Techniques
    Official Typefaces
    Do's and Don'ts
    Stationery
    Non-Print Examples
    Brochure Templates
    Downloadable Print Logos
    Downloadable Web Logos
    Editorial Style Guide
 
 

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
Toward
 
Always use toward, not towards, which is the British Commonwealth form.
 
Trademarks
 
Do not use brand names to refer to a generic product. However, if referring to a specific trademarked product, capitalize it.

photocopy, Xerox; cola drink, Coca-Cola; tissue, Kleenex
 
Vita, Vitae
 
The full name for a listing of one's academic and professional accomplishments is a curriculum vitae (plural: curricula vitae), or CV (plural: CVs). The term vita (plural: vitae) is a synonym.
 
Washington, DC
 
DC should be written without periods.
 
Web Addresses
 
Avoid ending a sentence with a Web address, also known as a URL (uniform resource locator). Otherwise, inexperienced computer users may be frustrated if they try to use your end punctuation as part of the address. It may be helpful to your readers if you put URLs in parentheses.

Leave off the http:// at the beginning of URLs and forward slashes at the end. Most browsers automatically insert these for you.

When writing URLs, preferred College usage is all lowercase.

www.tcnj.edu, not www.TCNJ.EDU

An exception is when a non-College URL uses capital letters. In these instances, include the URL as it is given.

URLs are case sensitive after a slash following the .extension. For example: If you create and serve a Web page www.tcnj.edu/~Home your site can only be accessed by typing in the word Home exactly as you have named it when you created and posted your site. Typing in www.tcnj.edu/~home will result in a "file not found" error.

Try to keep URLs on one line in running copy. If you divide a URL at the end of a line, divide after a slash mark. Always try to access the URLs in your publications to make sure they are correct.
   
Web Site
 
Web site should be two words with no hyphen, with Web capitalized.
 
World Wide Web
 
World Wide Web is a proper noun and should be capitalized.

When used alone, Web is also capitalized.
 
Years
 
In text describing upcoming events, do not use the year when referring to the current year unless there would be some confusion about which year is meant.

The Class of '84 will gather at Bar Anticipation on Saturday, June 25.

The new program will begin in September 2004.
 
 
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Please direct any questions to
Cindy Friedman
Director of Marketing and Publications
P) 609.771.2368
F) 609.771.3067
E) cfriedma@tcnj.edu


11/03