The Shield
The shield incorporates a graceful TCNJ monogram framed by a bar
at the top and a curved line on the right side. Together, these suggest
a shield, which conveys the idea of a college or university. Leaving the
shield open on the left side gives the design a contemporary feel. The
monogram is based on the same type-style —Joanna—used for the College name.
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The Wordmark
The full name of the College is set in a custom condensed version of Joanna, a
modern serif type by the noted type designer Eric Gill, who described it as
"a book face free from all fancy business, with small straight serifs and
a spare elegance that makes it notably attractive and distinguished.” This
typeface is evocative of the neoclassic design found in much of the campus'
architecture. Condensing the type and treating the name as a single line
has the effect of visually shortening the name and making it seem less wordy.
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