Joanna, from the Adobe Type Library, is the College's typeface for text and headlines in
offical publications that are produced by the Office of College and Community Relations. The Joanna style,
which includes italics and several weights, allows
for most needs. Its use serves to reinforce
the TCNJ look wherever it appears.
In applications where a sans serif face better serves the purpose of legibility (in charts
or graphs, or where extremely small type is needed), Gill Sans is recommended.
For materials that are produced by individuals on campus, Palatino, Hoefler Text, or
Times may be used in place of Joanna. Helvetica may be used in place of Gill Sans.
A normal reading distance is about 12-14 inches, which should be kept in mind when choosing type sizes.
The most legible sizes range from 9 points to 12 points.
Unusually short or long lines will become tiresome. When using 9- to 12-point type, the line length should
not exceed 10-12 words, or 60-70 characters. Space between
the lines aids the eye in tracking. The longer the line of type, the more spacing between lines is desirable.
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