Household names: why not BAB-O?
Some products gain acceptance from consumers to the point where their brand-names replace the noun defining them. (Some companies who own the rights to those trade names actually fight this human tendency. And I don't really understand why. Wouldn't you WANT your product to become a household word?) [NOTE: I have since learned that the issue for the lawyers is that they don't want restaurants to serve Pepsi to customers who order a "Coke," just because "Coke" is the household word. THAT is a valid concern.]Trade names that fit into this category include (of course), Band-Aid, Coke, Kleenex, Scotch Tape, and Xerox. But I don't understand why BAB-O is not included in this list. To me, it's the coolest cleanser name ever. "Comet?" Nah. Even though there is that song we sang in elementary school:
Comet: it makes your teeth turn green(sung to the tune from The Bridge over the River Kwai)
Comet: it tastes like gas-o-line
Comet will make you vomit
So get some Comet and vomit today
No, I have been referring to my cleanser as "BAB-O" since I was a kid. Now, my wife had never heard of the stuff, and doesn't buy it. I guess I have to shop for cleanser more often. And maybe we need a BAB-O song for elementary school kids. :-)
posted by Ron @ 5:29 PM
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