Monday, May 23, 2005

The emergence of "Clutterbutter?"

A friend of mine has developed a new peanut-butter product, which she's entitled "Clutterbutter" -- and she's trademarked the word. (That's a good start -- creating the product and tying up a trade name.) So this week I will meet with her and find out what her likelihood of market entry is.

I am looking at peanut butter products on the Web now. Market share has traditionally been controlled by Jif (pictured) and Skippy, but -- and this is no surprise to me -- "private label" products accounted for nearly 25% of market share in the mid-1990s. That is a sign that there is room on the shelves for something else that's unique in its way.

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posted by Ron @ 12:54 PM

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