Thursday, May 12, 2005

"You have failed me for the last time, Admiral"

That's an obligatory "Star Wars" quote in honor of the upcoming release of Episode III: Revenge of the Sith. Which gave me the worst news ever yesterday: that Bai Ling (pictured) had been cut from the movie. SHE says it's because she's appearing topless in Playboy next month; the movie people said they cut her ONE SCENE a YEAR ago.

Anyway, I admit it. I was charmed by the stunning Ling. Until I read the rest of the interview, which included this:
Paris Hilton is smart.
Urgh. She has failed me for the last time, Admiral.

I've said before that Juterphusion is at least in part about getting its name out there in any way possible. But Bai Ling proves to us that at some point we have to decide "less is more." She's appearing at the opening of an envelope these days, and talking without thinking. Two excellent ways for us to kill the brand identity we're trying to forge: oversaturation and overexposure.

posted by Ron @ 10:28 AM

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