Ethnic media: Valuing diversity meets business imperative!
When I wrote this article on diversity in my e-book on Rhetoric, some of the information may already have been dated -- though it was one of the most well-researched articles I took on. I was the product of corporate diversity training that was mandatory but that had no identity, no connection to a business imperative.I have long since believed that the business imperative is there. But this article in the Washington Post on ethnic media is a strong confirmation. Consider just a few tidbits:
- [There is] an estimate that less than four percent of all advertising dollars are invested in ethnic media. [But] one out of every four adults are reached by ethnic media.
- The U.S. Census Bureau announced that half of America's 41.3 million Hispanics are under age 27, and that [birth rate outpaces immigration rate].
- Twenty percent of purchasers of Mercedes, BMWs and Acuras are Asian.
- [An Indian media story indicated that] McDonald's french fries contain animal flavoring, which led some vegetarian Hindus to file a lawsuit.
Labels: character
posted by Ron @ 12:46 PM
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