Friday, June 10, 2005

Forbes on sustainable development

OK, this was an advertisement, not an article: but the latest issue of Forbes contains a... something... about sustainable, or socially-conscious, development. Even though this "article" is the result of a collaboration of several large companies, it clearly features the World Business Council on Sustainable Development. The nature of this advertisement of course makes me suspicious, but I'm suspicious of everyone's motives, including my own.

There's still a neat list there called "Ten Rules by Which to Operate."
  1. Business is good for sustainable development, and [vice-versa].
  2. Business cannot succeed in societies that fail.
  3. Poverty is a key enemy to stable societies.
  4. Access to markets for all supports sustainable development.
  5. Good governance is needed to make business a part of the solution.
  6. Business has to earn its "license" to operate, innovate and grow.
  7. Innovation and technology development are crucial to sustainable development.
  8. Eco-efficiency -- doing more with less -- is at the core of the business case for sustainable development.
  9. Keeping ecosystems in balance must be a prerequisite for business.
  10. Cooperation beats confrontation.
You can see that this list is morally and ethically encouraging. The big question is: who's listening?

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posted by Ron @ 11:19 AM

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