Monday, January 30, 2006

Bartering Networks, part one

There are such things as "barter networks." Sometimes, these networks are organized, but most of the time (for your purposes), it's little more than small businesses trading space inside their facilities to advertise one another.

BUT... bartering networks may do more – MUCH more – than trading advertisements. They may also trade professional services, and even share access to such delicacies as health benefits, giving small companies the potential power to take care of employees and customers that large companies have. (For such privileges, you are likely to pay for membership.)

There are also large businesses that allow smaller businesses to set up
small spaces (or, kiosks) inside their buildings, e.g. the Bucks County
Coffee
inside the Pennington Market or the US Post Office inside the
Robbins Pharmacy or the Zen Zone inside the Beverly Hills Hair Studio. I am guessing that this expression of reciprocal agreement, while not the most common, is much more common than a bartering network. Most small businesses (and large ones) can put one of these together pretty quickly, forming a symbiotic relationship not totally unlike the one the crocodile has with the crocodile bird.

Forgive me if this is just a bit "stream of consciousness." I am just learning about bartering as a business option. I plan to explore this a LOT more.

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