Monday, January 30, 2006

Four arguments in a business plan

Everything's an ArgumentLunsford and Ruskiewicz, in Everything's an Argument, list four major types of argument we run into every day:
  • Of Fact: what happened?
  • Of Definition: what does it mean?
  • Of Evaluation: to what extent does it effect us?
  • For Proposals: what must we then do?
Normally, writers treat each of these types of arguments separately. In writing business plans, we can't. All four appear:
  • Of Fact: I have a business idea.
  • Of Definition: I have a market niche for my business.
  • Of Evaluation: I have the team in place to make my business profitable.
  • For Proposal: You should consider investing in my business.
They're all in there. You can argue that the proposal argument is central to the business plan, but you can't ignore the other types.

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posted by Ron @ 7:34 PM

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