Lorraine Allen on avoiding the "no"
Lorraine Allen (pictured) of the Small Business Development Center addressed my students this past week. The thrust of her message was that our best chance to keep potential investors, employers and customers from saying "no" is to consider in advance their reasons for a "no" and prepare responses for those reasons:- List in your own mind (or on paper if you must) what you have to offer, and then ask yourself to whom you should offer it.
- Be honest.
- Answer a question with a question (and thus keep the ball in their court).
- Assume you already have what you want from them (though without arrogance).
- Ask them "what do you need me to do?"
Labels: consulting





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