Tuesday, April 25, 2006

Using radio to meet a goal

The following is drastically shortened, restated and summarized from Gordon, K. "Riding the Airwaves," Entrepreneur 02.2006.
  • Set a PR goal.
  • Target the right stations. (What listeners care about you and what you offer?)
  • Create a "media hook." (This is often connected to some trend or event, whether it's your event or not.)
  • Write a media alert, based on the hook. Explain the hook, including your connection to or interpretation of the trend or event on which the hook is based.
  • Outline your credentials.
  • Let 'em know you're available to talk about it.
  • Pitch the stations.
  • Practice your interview!
I have always told my students that if they want to become better speakers, take a shift on the campus radio station for a while. They'll never get a better opportunity!

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posted by Ron @ 3:21 PM

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