What would be the worst thing in the world to drive behind?
I'll give you a hint: it's not the guys who hit their brakes for no reason. Though they clearly suck. It's this:
It's not enough that there are ads on every surface that will stay stationary long enough for an ad to be posted. Now, we have to have them driving on the road right in front of us, as dangerous as if we were watching TV at the wheel. Possibly even worse: though the ability to impress ads on thin vinyl is impressive, it can't be read except at the right light -- but it CAN get our eyes off what we're supposed to be doing, even when we CAN'T read it.
The London buses have the right solution: get the moving ads on the side for pedestrians -- that's where the traffic tends to be in cities anyway -- and use the more traditional stationary ads on the back, so drivers won't have something else fighting for their concentration.
Labels: recommendations
posted by Ron @ 8:57 PM
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