Look out! It's the RenGen!
Patricia Martin has coined (or at any rate, likes to use) the term "RenGen," a condensation of "Renaissance Generation." It is her belief that humankind, or US society at any rate, is on the edge of a cultural renaissance rivaling the original, that it has been on the edge for some time now, and that our marketing, production, and business values should reflect this phenomenon. (I am not sure I agree. I am not close to it, even if it is so.)Anyway, there is a substantial podcast interview at the DishyMix blog, and I listened to the 30-minute discussion with great interest. And I was asked to pitch a question or two for DishyMix writer Susan Bratton to toss at Martin for an answer. Here is what I came up with:
Her theories are interesting, but in my opinion, they are for the most part theories. Still, what do I know? I'm no advertising expert. Anyhow, moving into the interview...Anyway, if I get an answer to any of these, I will expand a bit later. Cheers!
"rengen" == "renaissance generation" --> OK.
"sponsorship marketing" == "selling sponsorships for various 'experiences'" --> OK.
I need to know the above stuff to understand what I'm hearing. So here are a few questions. Maybe you will decide one is of some value. I was greatly entertained... but I'm afraid I found myself doubting some of the assumptions she makes about what's going on in society. I am gonna think about that a while. And I'm gonna stick a thing in my own blog about the show. Very slick and professional. I'd like to be more like that when I grow up. LOL
I wonder how it is that our society can pull of a renaissance without our ability to actually produce lasting goods? We don't really do manufacturing anymore. Maybe we set up well for a renaissance otherwise, but as a society we're not making anything except trades of information. Don't we have to build? Create? Manufacture? Export?
I have to assume that "a sharp intake of fear" is not the only possible catalyst for a renaissance, because 9/11 was the most fearful moment American society has experienced in my adult life, and yet here we are still on the edge seven years later, instead of in the middle of the renaissance. What other catalysts might kick in here?
Is it really that people are expressing more? Or is it more that we KNOW they are, because of tools like YouTube that enable the self-expression to reach a wider audience? Or is it the increased ease of use of online tools, instead, perhaps, of a smarter society? Maybe all these ideas are just different points of view of the same phenomena?
What do you think of luxury brands? There seems to be no end of them. Would you classify them as "anxiety" brands? I work with underprivileged high-school kids. They tend to spend money as soon as they get it. That's why I ask.
Labels: character, young entrepreneurs
posted by Ron @ 11:10 PM
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1 Comments:
I think if you buy a branded stuff [ although it varies from person to person ] you do so because its popular by paying some extra cash. Where you could have purchased the same thing for a much lower price but not a branded one. People are paying extra money just because of the famous tag attached with them and main reason is its all about showing off.
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