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Brainstorming is the process of generating as many
ideas as possible in a given (usually short and fixed)
time. The intent of this exercise is to define all
possible strategies for solving a given problem.
The exercise won't help you if two or three of the
following are true:
- the solution to your problem is clear
- everybody involved agrees on what to do
- either the problem affects a simple system, or
the solution must be implemented by a small team,
or both
- nobody on the implementation team has authority
to do anything other than what management has
pre-approved.
Even in the case of complex system problems, people
can be tempted to take a limited view of possible
solution methods. The team members should agree to
this in advance or avoid brainstorming. Remember:
the brainstorming process is brief,
and there's no time for distractions. Bad ideas may
be a distraction, but discussing or criticizing ideas
is worse. After the brainstorming period is over,
there'll be time enough for
- eliminating irrelevant ideas
- grouping similar or related ideas
- commenting and modifying incomplete ideas
- ranking whatever ideas remain
...but that's a separate process. In the meantime,
establish ground rules before you start:
- The group has one leader.
- The leader's only purpose is to keep
things moving.
- The problem to be addressed is clearly
understood by the entire group.
- Everyone has a chance to contribute.
You can go around the table to solicit ideas, but
this can pressure those who don't feel comfortable
speaking up; on the other hand, if ideas are taken
freestyle, vocal members of the group can dominate.
- Every contribution should be in that
person's own words.
- No idea is criticized.
- The group has one recorder. You
can have the recorder write everything on a board
or flipchart, which would be easy for all to read;
on the other hand, collecting Post-It Notes from
each member of the group is easier on the recorder.
Either way, it's important for the ideas to be in
one place, where they can lead to more ideas.
References
"The Memory Jogger." Methuen, MA: Goal/QPC, 1988.
Brainstorming 101
shareware
http://www.brainstorming.co.uk/
-- excellent reference tools
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