This is the executive summary for the 05.2002 version of
the business plan
of the IMET Corporation.
The document is proprietary, but you can't see much of it in this
image anyway. :-)
I added the red highlights when I created this image. Here's
what they point out:
A
- header contains company contact information
B
- shaded area contains critical company characteristics
at a glance
C
- it's entitled "Executive Summary," for the benefit of
the potential audience:
decision-makers, who have to decide whether to read the rest
of the business plan
D
- the company points out specifically what it's seeking
from executives and potential
investors
E
- highlights of the previous year are listed
F
- footer contains copyright information and confidentiality
notice
Of course, the executive summary isn't the only
type of summary -- not even the most common, as it's
found most commonly in reports for investors and relied
on heavily by start-ups.
The more common type is the report summary, which
differs from the executive summary in the following ways:
- it's for a more general audience, or for an audience
of specialists in a technical field;
- it's usually at or near the end of the document, rather
than at the beginning;
- it usually offers no information that can't be found
in the body of the document.
Apart from these differences, the methods you'd use to
create either type of summary are pretty much the same:
- Finish the report first!
- Make sure you know the primary
audience for the report!
- Make sure all your terms are defined!
- Make sure you've picked off the important points!
- After you've done the rest, do a
sanity check!
References
Rew, L. Introduction
to Technical Writing. NYC: Bedford/St. Martin's, 1993.
ISBN 0-312-06781-X