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Our Consultants
Lorraine Allen

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NJSBDC
The College of NJ
ph: 609.771.2947
fax: 609.637.5217
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8 years Regional Director NJSBDC at The College of New Jersey
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7 years Assistant Director NJSBDC at Mercer County Community College
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4 years Procurement Specialist/Hearing Officer, NJ Commerce and Economic
Growth Commission
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Originated Trenton Small Business Week, 1994
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Specializes in government procurement, business strategies, marketing and
general counsel
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Board Member, Loan Committee Member, Regional Business Assistance Corporation
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Co-sponsor and committee member, Trenton Small Business Week, Middlesex Business Week
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Co-founder business skills education, Mercer Regional Chamber of Commerce Chamber Business Institute
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Co-founder, business strategic assistance counsel, Mercer Regional Chamber of Commerce Chamber Technical Assistance Center
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Advisory Board, Trenton Mayor’s Office of Employment and Training
Steve Applebaum
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Applebaum Professional Services
Marlton, NJ
ph: 856.797.9111
fax: 856.797.9222 |
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Owner, Applebaum Professional Services, Public Accounting Firm
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Fiscal oversight of Federal and State grant funded program at State University
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Secretary/Treasurer & Trustee, County Workforce Investment Board
Co-Director of Entrepreneurial Center at State University
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Assisted in proposal to attain grant for Entrepreneurial Center at State University
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Developed and taught courses for SBDC, State University Cooperative Extension and State University Entrepreneurial Center
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Six time presenter at National Conference, Small Business Development Centers
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Served on various committees for State University, State CPA Society
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Appeared on National News segment (CNBC) for small business start-up
Stephanie Burroughs
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NJSBDC
Newark, NJ
ph: 973.353.1927
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Director, Procurement Programs, NJSBDC
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Over thirty years of experience in M/W/DBE development training and counseling, contract administration, construction contract compliance monitoring, project management, human resources recruitment and hiring, marketing and events planning
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Certified trainer, provides client coaching and counseling, trains and speaks publicly on state, federal and corporate procurement practices and the various M/W/SBE certification, diversity & registration programs
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Develops, organizes and presents workshops, seminars, business fairs and expos for small, minority and women owned businesses; connecting them with procurement opportunities; providing knowledge and information about various procurement processes; and introducing them to corporate and government procurement representatives
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Received recognition from, City of Newark, Port Authority of NY & NJ, Philippine – NY Junior Chamber of Commerce and the University of the Philippines Alumni Association – NY, NJ TRANSIT and Turner Construction Co. Odyssey International & others
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President, Diversified Business Development Services, LLC
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Rutgers University,B.S. degree in Management
Roger Cohen

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Cohen International
Nyack, NY
ph: 845.358.8936
fax: 845.358.8937
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President, Cohen International, specializes in business development among international companies, small business start-ups, and market research and competitive analysis
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Studied planning and policy development at Cornell Univeristy
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Certified Master of International Business from University of Tokyo
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Executive Business Management Certificate from New York University
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Member of New Jersey District Export Council of the US Department of Commerce, Board of Directors of NEXCO, the NJ Small Business Development Center's Statewide Advisory Board, chaired in 2001
Luis DeLaHoz

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Mar Mar Enterprises
New Brunswick, NJ
ph: 732.545.5441
fax: 732.545.2715
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Founding partner and administrator of Mar Mar branch Enterprises in New Brunswick, NJ.
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Graduate of the Program of High Management of the Universidad De Los Andes
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Graduate of the Program of Financial Management of the Universidad Autonoma of Manizales, Colombia
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Economist, Independent University of Manizales.
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Manager, Points of Sale, Lebon Coffee Magazine, Medellín Colombia
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National manager of marketing, Paco Majo Bogota-Medellín Colombia
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Sectional Director Health Coop Manizales, Colombia
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Founder and promoter of micro companies while in college
Carla Fallone

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Fallone Business Resources
Bridgewater, NJ
ph: 908.625.0948
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Rider University, M.B.A.
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Entrepreneur 23 years, 4th generation
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Designed, developed and expanded her own successful food services corporation
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Successfully launched new product lines to retail, restaurants, caterers and fortune 500 corporations
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Developed international specific business plans designed to teach and expand small business development
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Counsels entrepreneurs internationally
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Teleconferenced with 70 Chilean female business owners at the University of Arapaca, Arica, Chile
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Conducts entrepreneurial training for the State of New Jersey
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Adjunct professor at The College of New Jersey, School of Business Management
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Counsels entrepreneurs, small businesses and authors course materials ranging from business theory to financial software
Patrick Guidotti

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PJG Consulting
Robbinsville, NJ
fax: 609.426.1965
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35 years, numerous management positions with New Jersey State government
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At Division of Building & Construction, lead member of survey crew with the Civil Engineering Section, & Manager of the Contractors Prequalification Office
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NJ Department of Commerce, Small Business Office, Director small, women and minority set-aside and certification program
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Business development and assistance firm specializing in government procurement and construction contracting
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Advocate of NJSBDC as workshop presenter & one-on-one counseling
Michelle Hermelee

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BH Sky Associates
Princeton, NJ
ph: 866.468.7420
fax: 609.228.5820
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10 years of experience procuring and negotiating government contracts with both federal and state government agencies and private sector companies
Experience identifying key business opportunities, acquiring term contracts, completing GSA proposals, ensuring contract compliance, negotiating terms and managing national private sector accounts
President, BH Sky Associates, specializing in assisting companies with government contracts, including identifying, securing, negotiating, marketing, and managing all aspects of government contracts with both federal and state government agencies
Over 12 years’ experience in the field
Training as GSA Certified Schedule Contract Manager
Conducts seminars and workshops on-site and online to assist companies with government contracts
Expertise completing government registrations and certifications (CCR, ORCA, SBA programs); identifying new contract opportunities with federal, state and local government; acquiring GSA schedule contracts; market research and analysis; ensuring contract compliance, administration and marketing of GSA schedule contracts
Member of NJ Chamber of Commerce, National Contract Management Association (NCMA), Coalition for Government Procurement (CGP), Women Impacting Public Policy (WIPP), NJ Association of Women Business Owners (NJAWBO) and the Princeton Regional Chamber
Graduate of Douglas College, BS Degree, New Brunswick, NJ
Liz Illgen
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Practical Management Solutions
Hamilton, NJ
ph: 609.584.2626
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President, Practical Management Solutions (PMS) works with business owners to help identify and resolve the issues that impact their ability to make more money, lower expenses, and find the time to focus on the big picture
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Runs two successful businesses, worked in management for both small business and fortune 100 companies in a variety of capacities including Strategic Planning, Finance, Accounting, Product Development, Project Management, Operations, Marketing, Sales, IT, and Personnel Development
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B.A. in Business Administration, University of Wisconsin at Eau Claire and her M.B.A. from Rutger’s University
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Serves on several boards of directors, acting in the capacity of president, vice president, secretary, or member at large
Sunny Kancherla

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Garden State Apartments
Newark, NJ
ph: 973.954.2787
fax: 973.215.2450
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M.B.A., founder and consultant for the NJ Apartment MLS- GardenStateApartments.com; the award-winning internet resource helping thousands of people find NJ apartments every year.
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Consults to startup and growth companies to help them optimize their internet presence and use of resources
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Received the NJ Small Business Success Award
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Featured in NJ Biz Magazine's Entrepreneur 101 for entrepreneurial innovation
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Published in NJ Biz Magazine, The Star Ledger, The Bergen Record, Mid-Atlantic Real Estate Journal, Property Owner's News & Views, Apartment Industry Magazine, and more.
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Feature speaker for US Small Business Administration, Middlesex Regional Chamber of Commerce, The College of New Jersey, New Jersey Institute of Technology, Rutgers University, Property Owners Association, NJ Real Estate Club, and NJEntrepreneur.com
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Boston College B.S. in General Management (Information Systems and Marketing), Rutgers University General Management (Real Estate and Marketing) MBA. Mr. Kancherla has served as a Commercial Real Estate Banker with Wachovia Bank, Professional Real Estate Broker, and Property Manager
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Consults on marketing strategy, website building, online advertising & optimization, real estate investment, and management.
Ed Kurocka

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OnSight Advisors, LLC
Yardley, PA
Phone/Fax: 215.428.2194
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25 years Fortune 100 human resources management and consulting
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Specializes in Performance Management, Compensation, Business Strategies, Organizational Change, Career Consulting/Transition Services
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M.S., Organizational Dynamics, University of Pennsylvania; B.A., English/Liberal Arts, The College of New Jersey
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Adjunct Professor, The College of New Jersey, School of Business; Assistant Professor, Mercer County Community College; Adjunct, New Jersey Human Resources Development Institute
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Founder and principal of OnSight Advisors, LLC and its companion human resources consulting firm, KUROCKA FRANCES ASSOCIATES
Vicki Lynne Morgan

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Russmor Marketing Group
Califon, NJ
ph: 908.832.9544
fax: 908.832.9310
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Entrepreneur over 30 years
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Life-long sales professional and guerrilla marketer- manufacturing, distribution, retail, and service
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7 years counselor and workshop presenter for NJSBDC & ASBDC Annual Conference
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Certification in Marketing & Sales sponsored by an ISO 9000 program, instructor for PSS-Professional Selling Skills, and Certified Guerrilla Marketing Coach.
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Serves on advisory boards for the Academic Marketing Department and SBDC at Raritan Valley Community College and has written second stage training programs for NJSBDC
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President of Califon Connection LLC, dba Russmor Marketing Group and Animal Brands Marketing, Sales Representation, and Consulting Agency
Cheryl Patnick
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Capella Consultants LLC
ph: 609.466.2477
fax: 609.466.8110
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Founded Capella Consultants LLC in 2007, an HR and Management consulting group dedicated to harnessing the potential and maximizing the performance of employees.
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Capella has an industry-leading HR Diagnostic©, which crystallizes insights into over 100 human resources and organizational design practices, enabling Capella to successfully offer unique HR solutions to clients from 1 to 12,000 employees.
Successfully integrated over 40 bank acquisitions and start-ups, restructuring over 11,000 employees in total, all with zero lawsuits regarding human resources policy and procedure implementation.
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For 20+ years designing agendas that align with organizations' core values, leading to workplace environments that met or exceeded “best place to work” benchmarks and programs that increased customer satisfaction levels from 80% to 95%.
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Designed and implemented flexible benefit plans, managed health care programs, employee stock ownership programs (ESOPs) and a variety of 401k plans.
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Is Board member of the Mercer Chapter of the NJ Association of Women Business Owners (NJAWBO)
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Serves on the Advisory Board of the Center for Financial Training.
Volunteers her time consultanting for the Small Business Development Council of NJ and is a member of the Mercer and NJ State Chamber of Commerce.
Has presented “Creating a Successful Consulting Company” for Right Management and “Transforming HR” for the Society of Human Resources Management.
Received the HR Person of the Year award from the Society of Human Resources Management.
Earned a Bachelor of Science in Business Administration, summa cum laude, from the University of Richmond.
Ellen Silverman
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ESA Marketing
Pluckemin, NJ
ph: 908.781.2001
fax: 908.781.2331
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Jersey City State College, degree in English Education, taught high
school
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Founded ESA in 1981 to provide insights & methods (what to do and
how to do it) for small businesses and professionals to successfully market
and grow their enterprises.
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Consultant for NJ SBDC for 15+ years
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Consultant, teacher, speaker on marketing strategies, business
start-up, development of a business plan
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Copywriter for print and the web
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Serves on TCNJ/SBDC advisory board
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Elected member & PR chair for the NJ Delegation to the 1995 White
House Conference on Small Business
Al Spiewak
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University of Pennsylvania, B.S., Cornell, M.B.A, Albany Law School of Union University
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President, Montessori Corner at Princeton Meadows, Montessori Country Day, Children's House of the Windsors
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President, The 2100 Building Company
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Adjunct professor, Fordham Graduate School of Business, NYC
Al Stephens

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At Home Tax Pros, LLC
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Kings College, B.S., Accounting
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At Home Tax Pros, LLC, Founder and President of all locations and employees
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Specializing in individual and business tax preparation and planning, business start-up consulting and planning, quickbooks training and bookkeeping services, account system implementation, general business consulting
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Member of National Association of Tax Professionals, National Society of Accounts, American Institute of Professional Bookkeepers
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Teaches classes on small business taxes, understanding financials and record keeping
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